Anyway, a link: http://www.superheroofthemonth.com/
and an extract: 'First, hi. How are all of you? I hope well.
As you all know, I stopped Superhero of the Month. But I still have the domain name until October, and since I have it, I wanted to share this. I recently discoveredTeespring, a Kickstarter of sorts for T-shirts. So you create a campaign, set a goal, and if your goal is hit, your shirt is printed. It's a pretty cool concept for custom clothing.
I designed a Powerpuff Girls / Gotham City Sirens mashup -- The Gothampuff Girls! The shirt is currently campaigning until August 21. Because of the interest of the Superhero of the Month community in comics and comic art, I thought I'd share it.
The shirt is only $15, and though I'm a little biased, I think it's cute. I'm generally critical of my own work, but this is something I really enjoyed, and if you like the Powerpuff Girls, Catwoman, Harley Quinn, or Poison Ivy, please consider buying this shirt. It will only get printed if the goal is met, but I think buyers will enjoy it. And please, share this on Facebook, Twitter, Pinterest, Google+, or whatever you kids are using these days.'
Right at the start the author establishes a discourse with the reader, making some common courtesies and such before then going straight into trying to sell T-shirts. By establishing the illusion of familiarity with the reader, we are more receptive to what this author tells us and from that more likely to invest in a T-shirt. The whole time, the author keeps writing to the reader as if it were one side of a conversation, which is known as synthetic personalisation. While such techniques may seem calculated and cold, I (and perhaps this author) would generally use this style to similar ends, offering my own opinions and pretending to care about the reader's by padding out my advertisement (or anything really) with familiar language and informal discourse.
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